I'm most useful when a product is technically complex but the market story needs to be simple.

I trained as an industrial designer before moving into marketing, and that training still shapes how I work.

I start with the product: how it works, why it was designed that way, and which differences a customer will notice. The marketing follows from there.

At Juniper, I lead marketing across a portfolio of 100+ products and system components, with about four major launches a year. I manage two direct reports and a group of external creative partners.

Before Juniper, I worked in product marketing at Martela, a Nordic workplace-solutions company, and as an industrial designer at Belsi Home.