Maria Rybina

Design and manufacturing company developing architectural lighting and power systems. I lead marketing across a portfolio of 100+ products and system components, including about four major launches each year.

• Lead commercialization and launch strategy for new products, from product brief to market.
• Define naming and portfolio structure for complex, modular product systems.
• Translate technical capabilities into clear customer value, product content, and sales tools.
• Use customer insight and Sales feedback to set positioning and content priorities.
• Built scalable launch processes that reduced time-to-market by 20% and cut communication and specification errors by about 30%.
• Manage two direct reports and external creative partners across photography, design, web, and PR.

Nordic workplace-solutions company specializing in office furniture and interior environments.

• Supported product marketing across 10+ product categories, from early product definition through launch.
• Wrote 30+ product briefs and supported 12+ product introductions a year.
• Created positioning and product education. Sales narratives contributed to a 17% improvement in win rate.
• Standardized product documentation and review processes.

Direct-to-consumer company developing transformable, space-saving furniture.

• Developed concepts and refined prototypes for transformable furniture.
• Worked with manufacturing partners on feasibility, production requirements, and cost targets.