Customers kept asking for something we didn't offer.
A recurring request for a hardwired version of an existing product pointed to a larger market need. I turned that pattern into the initial product brief before engineering development began.
A technical fix became the product's main advantage.
Research showed that installation precision was a recurring pain point: small imperfections in drywall, tile, or stone make a minimal outlet look uneven. Ground Control's trim helped conceal those irregularities, turning a practical design solution into a clear market benefit and the center of the product positioning.
Instead of adding one variation, we built a system.
The opportunity expanded into a modular product family designed to work across different applications while keeping one consistent product language.
A modular product needed an equally clear way to understand and specify it.
I developed the naming, configuration logic, and customer-facing structure that made the system easier to navigate and bring to market.
The communication system had to be as modular as the product itself.
The system moved from product development into the market.
I led the launch strategy across sales enablement, digital channels, and industry activation.
The original customer signal translated into measurable demand.
Hardwired configurations alone accounted for 568 units and $82K+ in booked orders, validating the demand that originally triggered development.
Product design and engineering were developed collaboratively with Juniper's Product Development and Engineering teams.